Poem and Voiceover for ASICS
Nature Bathing - 2022 Global Campaign for ASICS Running
For this piece, I was asked to channel my position as a runner who lives in the city, but is also in hunt of breaking the mold and reaching more natural terrains. That is the ethos of ASICS’ Nature Bathing collection, and what the creative agency asked me to convey in an original poem that both responded to an expanded on the internal guidelines issued by the brand. I also voiced the video.
Original text & Voice: Kiel Bonhomme @kielbonhomme
Director & Videographer : Sébastien Lorsbach @lorsbach_
Agency: DST Studio @distanceathletics
Project manager: Natasha Drouhin @natasha_gm_d
Production: Saké Paris @sakeparis
Stylist: Claudia Cali @claudia.c.cali
Runner: @nacimos_