Manifesto for LACOSTE Women

To accompany the key looks for Lacoste Women's collection, Commission Studio were asked to create a printed piece for the brand's seeding kits. The desire was to create a shareable item that encouraged interaction and encapsulated the spirit of the wider campaign—colliding the worlds of fashion and sport.

Each piece was accompanied by a hand-written note and a manifesto that I was tasked to write:

“Beyond performance, courts, fields, streets, and lines, our active culture is a celebration of you. We want to make clothing that is as versatile as you are — ready for everything, anywhere. A silhouette that empowers you to be yourself.”