Copywriting: ASICS BE(AT) Your Personal Best Campaign

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Working in close collaboration with the team from Distance Athletics, I scripted this ASICS Europe campaign around the predetermined slogan BE(AT) Your Personal Best. ASICS athletes from around the world were brought together in Morton, France to highlight their progress and the brand’s new racing shoe, the Metaspeed Sky. The campaign circulated online and on Instagram, culminating in the livestreamed race. The event also coincided with 10K European record holder Julien Wanders joining the ASICS roster, adding to the synergy of the micro-universe that hosted the campaign. I was tasked with generating original copy for the website and social (captions, image overlays, quotes, etc.)

Links to social media posts here: 1, 2, 3, 4, 5,

Full Instagram story here

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Content Writing, Distance, Freelancing, ASICSKiel BonhommeCopywriting, Campaign