Copywriting: Gimar and Co website revamp

During confinement, I began working with the Parisian financial consulting firm Gimar & Co to rewrite their website. The challenge was to represent the firm’s new identity following the integration of new Fintech investment experts. The project centered on the anchoring reassurance of Gimar’s 20+ years of established experience. We threaded this “fil rouge” throughout the site’s copy to represent their tradition of anticipating industry shifts for the benefit of their clients. The site visuals and structure were created by the Swiss design agency The Computer Firm.